A shoe is not only a design, but it’s a part of your body language, the way you walk. The way you’re going to move is quite dictated by your shoes.

—  Christian Louboutin

We all love wearing beautiful pair of shoes thus, the saying “A persons personality is known by the shoes they wear”~

Have we ever wondered how the footwear came into existence and became a successful booming industry?  Kewl…that’s what happened:


It’s hard to imagine a time before the invention of shoes. Though all shoes share common characteristics, the varied shapes, patterns, materials and the fit have transformed drastically over the few decades. There was a time when the footwear of both men and women were similar. In the 18th century, fabric shoes were very much a la mode. Soon the footwear for both started to differ from one another, especially due to a variety of technological advances in the shoe making process had come simpler than before.

With modernization, Now –a-days there are shoes for every occasion, mood, and preferences. There has also been a movement away from styles that focus primarily on comfort and function, as many designers are shifting interest from a matter of practicality to that of aesthetics. Celebrities like Lady Gaga has introduced the world to footwear that’s more art on her foot. If the footwear trends continue in this fashion, there will be a greater following for the future of footwear than that of clothing! Similar is the vision of an Indian brand named “Balujas” from Kanpur.

BALUJAS is the namesake of one of India’s most celebrated shoe business families. Founded in 1919 by KL BALUJA, is now managed by Vidur Mehta, the third generation to reseed the company and see it through India’s retail revolution.

Balujas deals in a wide range of lifestyle merchandise and aspirational products. The women’s footwear line comprising of boots, shoes and sandals – casuals as well as formals. It also provides kids’ line of footwear products under the categories of formals, city outdoor and outdoor leisure.

Balujas firmly believe that the organized retail sector in India is just taking shape, and there will be consolidation – with numerous players lacking footwear retail expertise having to sell or shut shop. They have already begun to see a couple of examples of this churn-out. Our brand enjoys a tremendous confidence and trust in the market and they are sure, they can convert this trust factor into patronage throughout the country. In spite of the turmoil in the malls and retail sector, they continue to go from strength to strength – maintaining a healthy growth. Apart from Balujas as a brand, they also deal in large number of third party brands such as O’Henry, Get Gorgeous, Taraah, Her Party Collection, Marrakech, Father & Son, etc.


The experience that they have gained over the decades enables them to forecast the customer preferences and demands and the strong outsourcing, infrastructure that they have built over the years in India helps them to bring newer trends and designs on the shelves faster than any other retailer.

Their long-term vision is to remain India’s most premium and preferred footwear retail company. To achieve this vision, they continue  to provide the highest quality standards at their stores and now at Fashionista- Fashion & Lifestyle Exhibition that is coming to Kanpur on 22nd,23rd & 24th September’17  at Hotel Royal Cliff where these beautiful looking footwear’s are awaiting just for you!

There was a time when people used to invest more on clothing than footwear now the buying perspective has changed, they spend equally more for footwear which provides better comfort and innovative styles to choose from.

You will be compared to rekindle your thoughts on so many shoes and just two feet at this super amazing fashion Exhibition!

It is not about how much the shoe is sold for, it’s clearly success when you know how many people are wearing your brand.

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