Jewellery – A Woman’s best friend!

Every woman wants to feel unique and special. Each person is unique in its own way. Jewellery is also alike, because each existence is unique. No two are the same. Thus, this makes jewellery more sentimental and irreplaceable.


Jewellery has been a significant adornment for Indian women since ages. Its significance in an Indian woman’s life can be acknowledged from the number of jewelry gifts she receives on a variety of occasions in her life and women from all classes of the society possess some kind of jewellery they can afford. Indian women decorating themselves with jewellery is not only a customary tradition, but also has a lot of values attached to each and every jewellery worn by these women.


  Apart from adding to the beauty of Indian women, Indian jewellery is also considered to be a matter of great security in time of financial crisis due to its liquidity.  To accentuate the feminism, women wear jewelry created with precious metals like gold, silver and diamonds. Traditionally, having a good collection of jewellery symbolizes power, good status and immense wealth of the owner.

Raised in a country with glorious arts and colorful festivities, falling in love with India and its culture is inescapable, Anopchand & Tilokchand Jewellers (AT Jewellers) are not only  inspired by art and craft legacy, but have also found an immense passion in reinventing them.

The foundation of Anopchand Tilokchand Jewellers Private Limited or AT Jewellers, was laid by Late Shri Jethmal Jasraj Baradia in 1957. On the basis of his hard-work, innovative skills, sincere efforts, fair practice and commitment for customers’ satisfaction, AT Jewellers has achieved tremendous success & reputation. Not just this, it’s recognised as a “Symbol of Trust”. Customers always look at it as an ideal place to get the finest quality, design & purity in Diamond, Gold & Silver jewelleries. This gives a very specific identity to A.T Jewel in Central India.

Anopchand Tilokchand Jewellers Pvt. Ltd. (A.T.), an ISO 9001:2008 certified company. AT Jewellers  has won various national level awards in retailing from IIJS, JJS, Best Franchise awards for ATR Jewellery Institutions etc. It is known as the biggest jewellery destination in Central India and awarded for the same by Retail Jewellers India Awards. AT Jewellers is also the founder member of Gem and Jewellery Federation (GJF).  GJF is a national trade federation for the promotion and growth of trade in Gems & Jewellery across India.

Their products ranges from Diamond Jewellery, Platinum Jewelry, Gold Jewellery, Silver Jewellery and Silver Utensils. They are also into Antique and Polki Diamond Jewellry which adds a traditional taste to their jewellery. They are operating currently in Mumbai, Calcutta, Ahmedabad and Raipur.

Therefore, they are rigorously working into backward integration to reduce the cost of the products with Factories spread across Mumbai, Kolkata, Ahmedabad and Raipur and also add uniqueness in their product which is very important in Jewellery store with best quality and price.

Each piece of jewellery holds sentimental and emotional value, which makes it even more special to wear. So go ahead and flaunt your style by sporting the jewellery you think best represents your personality, gift yourself and your loved ones, a piece of jewellery by Anopchand & Tilokchand Jewellers at Fashionista  Exhibitions on 6th,7th & 8th October 17 at Hotel Grand Imperial – Raipur!


~ WoMan Of SubStance or Drama QueEn, Which one are YoU? ~

Aurat Aurat hoti hai aur Unko admi ki zarurat hoti hai aage badne ke liye…Who says so? A woman of substance is a woman of power, a woman of positive influence and a woman who gives meaning to others lives.


As children, we were always being told to be a person of moral and were educated to understand what our values are…the “ideal” woman of our age is glamorous, sophisticated, aggressive, powerful, outspoken, career-minded, independent, self-sufficient, and sensuous. She needs no one and nothing.

Born with a silver spoon and hasn’t touch their fully pedicured foot on the ground, Never have ever felt what poverty looks like coz she thinks there are people who don’t have the talent of spending money…They are the Drama Queens.

Living up to individual fashion norms that storm the city, a few layers of pan caked makeup from the most expensive brands and they are ready to walk the ramp as soon as they wake up… there are the Drama Queens.

Cupcakes, Floral bouquet, Prada shoes and LV is what is expected on their birthdays, anything below this ‘ My husband doesn’t love me anymore’!

Never have they ever cleaned their children’s diapers with the nails that look like worth a million dollars. Less or No responsibility and self-centered – Me Time is something that they would want. Their world is confined to luxury and so they don’t know what effort in life is. Sports woman of the ones they just in case know of are popular public figures for them…there is less awareness of know the effort and the pain to reach at a level they won’t be able to with the comfort level that has been imbibed.

The marriage might also suffer at a level it is beyond repair and so the money too is lost.

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Marriages just the way it feels…Yeh Shaadi ka Ladoo Hai Bhai~

There were times when woman who didn’t have any voice were made to marry the prince of their parents’ dream, wherein now times have it all that woman who are independent and successful in their own individual careers do not find a need to get married, of-course companionship is different but at the same time commitment to the marriage is a different ball game.

Marriage will soon be like a library where we find the books that we want to read, but not invest and yet you have the desire to explore new insights of each book a similar ladoo called Marriage.

There are days when you are thrilled of getting married most because your best friend is and yes of the functions and the events that will be hosted for the celebrations.”Yeh toh wo ladoo hai jo khae woh bhi pachtae jo na khae woh bhi patchtae”
Who knows how long the marriages will last. The new evolved technology has made love disappear like rain in the clouds, no matter how much depth you want to find in the love you have for each other, your Facebook notifications&whatsapp chats will defiantly make an end to the moment.

It’s a time when we know we have realized how things are becoming bad to worse in this new“X” era, it’s also the time to give and surround yourself with so much love that even marriages that are broken are bonded back for eternity.

So my dear friends, We are sure you have fallen in love not once, not twice, but again and again with yourself for just being who you are. Fashionista embraces each and every woman to be independent no matter what the world says, but to walk with pride and be extremely confident of yourself.

Empower yourself with courage, confidence, Education & Fill your life with Happiness & Bliss today and Forever~ Yes! You read it just right, Eterrnity!!

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